B.Com Computer Application

Minor Course Syllabus

Minor A

KU1DSCCOM102

Basics of Banking

Module I : Overview of Banking System

  • History and Evolution of Banking in India
  • Structure of Banking Sector in India
  • Functions of Commercial Banks
  • Deposits
  • Types of Loans
  • General Utility Services
  • Role of Banking Sector in Economic Development

Module II : RBI and Functions

  • Reserve Bank of India
  • Organisational Structure
  • Objectives of RBI
  • Monetary Functions
  • Non-Monetary Functions

Module III : Banker and Customer

  • Procedure for Opening Bank Account
  • Procedure for Closing Bank Account
  • Know Your Customer (KYC)
  • Cheque
  • Features of Cheque
  • Crossing of Cheque
  • Types of Crossing

Module IV : Payment Systems & Digital Banking

  • RTGS
  • NEFT
  • IMPS
  • UPI
  • SWIFT
  • ATM
  • Mobile Banking
  • Google Pay
  • Paytm
  • PhonePe
  • BHIM
  • Payment Gateways
  • Credit Card
  • Debit Card

Teacher Specific Module

Teacher can provide suitable assignments, case studies, banking demonstrations, digital payment practice, field visits to banks, seminars and practical exercises related to Banking.

Minor B

KU1DSCCOM104

Modern Marketing

Module I : Introduction to Marketing

  • Meaning, Nature and Scope of Marketing
  • Marketing of Goods, Services, Events and Organisations
  • Convenience Goods
  • Shopping Goods
  • Specialty Goods
  • Functions of Marketing
  • Traditional Marketing Concept
  • Modern Marketing Concept
  • Difference between Selling and Marketing

Module II : Marketing Mix

  • Meaning and Importance of Marketing Mix
  • Product - Meaning
  • Product Life Cycle
  • Price and Importance of Pricing
  • Factors Influencing Price Fixation
  • Promotion
  • Advertising
  • Sales Promotion
  • Personal Selling
  • Publicity
  • Physical Distribution
  • Levels of Distribution
  • Factors Affecting Channel Selection

Module III : Consumer Behaviour

  • Nature of Consumer Behaviour
  • Importance of Consumer Behaviour
  • Personal Factors
  • Social Factors
  • Psychological Factors
  • Cultural Factors
  • Market Segmentation
  • Bases of Market Segmentation
  • Targeting
  • Positioning
  • Positioning Techniques

Module IV : Recent Trends in Marketing

  • Features of Modern Marketing
  • Digital Marketing
  • E-Marketing
  • Kiosk Marketing
  • Social Media Marketing
  • Network Marketing
  • Influencer Marketing
  • Chatbot Marketing
  • Green Marketing

Teacher Specific Module

Conduct case studies, product promotion activities, advertisement analysis, digital marketing demonstrations, consumer surveys, presentations and assignments related to modern marketing practices.

MDC

KU1MDCCOM100

Personal Finance Planning

Module I : Financial Planning

  • Financial Goals
  • Meaning of Personal Financial Planning
  • Objectives of Financial Planning
  • Process of Financial Planning
  • Principles of Financial Planning
  • Factors Influencing Personal Financial Planning
  • Introduction to Savings
  • Benefits of Savings

Module II : Investment Planning

  • Meaning of Investment
  • Need for Investment
  • Benefits of Investment
  • Types of Investments (Concept Only)
  • Return on Investment
  • Risk in Investment
  • Investment Diversification

Module III : Personal Tax Planning

  • Tax Structure in India for Individuals
  • Scope of Personal Tax Planning
  • Exemptions Available to Individuals
  • Deduction under Section 80C
  • Deduction under Section 80D
  • Deduction under Section 80E
  • Deduction under Section 80G
  • Deduction under Section 80TTA
  • Deduction under Section 80U
  • Comparison between Old Tax Regime and New Tax Regime

Module IV : Insurance & Retirement Planning

  • Meaning of Insurance
  • Need for Insurance
  • Life Insurance
  • Whole Life Policy
  • Endowment Policy
  • ULIP
  • General Insurance
  • Health Insurance
  • Motor Insurance
  • Fire Insurance
  • Need for Retirement Planning
  • Process of Retirement Planning
  • Pension Plans Available in India

Teacher Specific Module

Teachers may assign financial planning case studies, investment analysis, tax calculation exercises, insurance policy comparison, retirement planning activities, seminars and presentations.